Digital Coaching Sessions

What Makes Something Go Viral? [Here’s How It’s Done]


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For visuals, video and notes visit: https://alexsanfilippo.com/what-makes-something-go-viral/
I finally found a video that explains what makes something go viral better than anything else I've read/seen. Nothing has been more helpful than the following video recently published by TED. In this video, Dao Nguyen talks about what her BuzzFeed team has come up with to create viral content. Here's the video:
In this video, Dao quickly explains what makes something go viral. I want to highlight the visuals that she used, because they are the most important part of the video.
According to Dao Nguyen Here's what makes something go viral:
The content that you share must contain at least one of the following if you expect it to have any chance of going viral:
"Makes me laugh."
Content that is just good, clean and non-offensive funny.
"This is me."
Content that helps you make a joke about yourself. (Often critical)
"Helps me connect."
Content that precisely describes your bond with someone.
"Helps me."
Content that reveals something you may not have known about yourself, typically in a quiz result.
"Makes me feel."
Content that lets you know that there is still good out there.
When you find a way to effectively hit on multiple items listed above, that's when you create something that will go viral! If you successfully have something go viral, let me know! I'd love to check it out and see which of the items listed above you used to make it happen.
Do you have any thoughts or comments? Join the conversation! https://alexsanfilippo.com/what-makes-something-go-viral/
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