Send us a text

In this episode we interview Carolyn Ford, VP of Global Marketing and host of the Tech Transforms podcast.

What you'll learn in this episode:

• Why authentic thought leadership begins with people who actually have thoughts
• How to identify and cultivate real thought leaders inside your organization
• The danger of drifting into product promotion instead of solving real problems
• Creative ways to embed complex technology into compelling storytelling
• How to make thought leadership consistent, measurable and impactful
• Why repurposing content across formats is a non-negotiable marketing tactic
• How to use AI as a collaborator, not a crutch
• The overlooked power of genuine connection in government and B2B marketing