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In this episode we interview Caroline Egan, Head of Content at New Breed, a HubSpot Elite Partner.

What you'll learn in this episode:

• How to turn forgotten client relationships into million-dollar deals using targeted content
• Why SEO isn’t always the answer—and what to do instead
• How to transform free third-party research into compelling thought leadership
• A tactical system for tracking insights and building a “vault” of data-driven content
• What marketers often miss when trying to influence senior leadership on AI adoption
• Why newsletters and Friday afternoons might be your secret content superpower