Digital Marketing Troop

What makes up a high-performance marketing team?


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Marketing spans a wide range of arts and sciences. So naturally, it attracts an eclectic mix of personalities. This presents a major challenge for brands who need to scale up their marketing efforts. Steve Dyson, Talent Acquisition Specialist, joins the show to talk about his experience with what makes up a high-performance marketing team, like:

  • why attributes are just as important as skills
  • tools to predict personality fit for the role
  • ways managers can promote cohesion
  • the role of diversity in building teams
...more
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Digital Marketing TroopBy Silverback Strategies

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