Whether you like TikTok or not, there is no denying that it can help put your law firm and your brand on the radar of thousands of potential clients, but to see success, you need first to understand what makes TikTok and its community click.

In this week's conversation, we explore how TikTok can be equally successful for law firms wanting to join the latest pop culture trending conversation or educate their audience about the work they do in an entertaining way. You can do simple videos or use the platform's video editing options.

From the lawyers with five million followers to a lawyer giving his take on Meghan and Harry's interview with Oprah, our conversation will help you figure out how to get started with your TikTok strategy, or well in the worst-case scenario just entertain you. 

Resources mentioned in our episode:

• How to Use TikTok for B2B Marketing & Who’s Doing It Right
• John in 60 by Morgan & Morgan
• Lawyer Mike Mandell TikTok

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