I'm sharing a clip straight from my recent live class — How to Attract Clients During a Tough Economy — and this particular section stopped people in their tracks.

We're talking about standing out. Specifically, why leaning into what makes you different isn't just a nice idea — it's your most powerful marketing strategy, especially right now when clients are being more intentional with their money.

If you've ever toned yourself down, played it safe, or looked at what everyone else is doing and tried to match it — this one is for you.