One of the pain points for marketing teams always seems to be their organization's ticketing system. They can't get the customer data and/or they can't attribute back online ticket sales to online advertising.

We brought in Michelle Paul from BackOffice Thinking to get her thoughts on how marketing can get the most out of their ticketing system. 

We cover:

• A few good and not-so-good reasons to switch ticketing systems 
• The common mistakes organizations make when looking for a new system 
• Many ticketing systems can cover our 'marketing wishlist', but we need to know how to utilize it

Sign up for BackOffice Thinking's e-book on successfully changing technology here.

This podcast is produced by Attend Media.

Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com