What Matters Marketing

Not sure if Influencer Marketing is for you? Listen in where I share with you the critical elements you need to know including:

• What is Influencer Marketing
• Benefits of Influencer Marketing
• Finding Suitable Influencers
• Working with Influencers
• Cost of Influencer Marketing
• Measuring Success
• Future of Influencer Marketing

I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.com  

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The head of Instagram Adam Mossieri announced last week that they are making changes to the Instagram algorithm with 3 key changes.  In this weeks short but sweet episode, I share with you what they are and how you can take advantage of them.

Looking for Social Media Content Ideas? Grab my list of 365 ideas for just $7 (normally $47)!  Get yours here.

I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.com 

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With a complex marketing landscape combined with some tough economic times, many business owners are overwhelmed and in doubt with what to do to get more customers.  This overwhelm and doubt often leads to business owners not doing anything or they just keep doing what they’ve always done, potentially leaving opportunities and money on the table.

In this weeks podcast, I give you 7 free and easy ways to promote your business.  So regardless of your budget, you can take these 7 ideas and put them into practice today!   

Free resources to help you get started:

• FREE eBOOK - 7 Free Ways To Promote Your Business
• Read this article for Content Ideas

I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.com

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In this week's episode, I am covering one of my most favourite marketing strategies and that is SEO - Search Engine Optimisation.

In this episode, I share with you some secrets giving you 10 tips to SEO success for your business. These 10 tips will give you the focus and clarity on what to prioritise so you can see an increase in organic search engine results for your business.

I mean who doesnt want more traffic to their website… and who doesnt want more FREE traffic to their website! You can view the supporting show notes here >>

I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.com

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Googles EEAT and why is it important for SEO

If you’re not already familiar with Googles E-E-A-T then you’ll absolutely want to listen in to todays show. I’m going to dive into what Google’s E-E-A-T is why it’s important for your SEO Specifically, we will look at:

• What does E-E-A-T stand for
• How does Google use E-E-A-T
• Why is EEAT important for SEO
• How you can optimise your website content for E-E-A-T

I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.com

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Today I am talking to you about Mastering the Technical Aspects of Website Development providing you with a 7 point checklist.

Creating a new website involves more than just its aesthetics and content. While the look, feel, and overall customer journey are crucial, paying attention to the technical aspects ensures that your website runs smoothly and is easily discoverable by search engines. And I am not referring to SEO - that is a critical part to your online success however today we dive under the hood. Just like a mechanic checks your engine before a race, a technical website checklist ensures your site is well-prepared for the digital race. Using this checklist will ensure that your website is functional, easy to use, efficient and effective.

Grab your free Checklist here: https://www.whatmattersmarketing.com/blog/website-technical-requirements-checklist

I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.com

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The power of Customer Reviews

In today's show we’re going to review Reviews and the power that they have to drive huge success for your business and also the power that they have to kill your business.

In Episode of 6 of the What Matters Marketing Podcast, I’ll cover:

• Latest research findings by local seo experts Bright Local
• The 3 components of an effective customer review program
• Including how to confidently deal with negative reviews

And if you listen to the end, I’ll let you know where you go can to get a free email template to make it super easy for you to start collecting customer reviews.

I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.com

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How to run a successful Giveaway

Running a giveaway is more than just a chance to gift your existing audience with something special. It's a strategic move to:

• boost awareness
• engage your community
• and expand your database

Whether you're launching a new product or simply aiming to grow your brand awareness, a well-executed giveaway can be a game-changer. And even better… it can be a relatively low cost marketing initiative.

Listen in to episode 5 of the What Matters Marketing podcast to learn the 5 Step To Run A Successful Giveway.

I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.com

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What does the end of the cookie mean for your business?

In this episode of the What Matters Marketing podcast we take a deep dive into:

The impacts of a cookieless world

• What is a cookie
• What is third party, second party and first party data 
• Why is third party data being removed 
• How you can ensure you’re collecting relevant first party data
• How to use first party data in your marketing

I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.com

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The difference between Business Strategy and Marketing Strategy

Strategy. It's a buzzword bandied about in boardrooms and business articles, whispered with reverence and wielded like a secret weapon. But what does it really mean? And how does it differ from that other frequently paired term such as "marketing strategy"?

Buckle up, marketing mavericks and savvy entrepreneurs, because in this week's What Matters Marketing podcast episode I’m going to dissect both, leaving you equipped to conquer the strategic landscape with clarity and confidence.

I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.com

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