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No one likes being judged. Which is the reason I think that a lot of businesses end up skipping or avoiding metrics. But, hear me out here… metrics are not judgements! Sure, most of the time they get treated like grades, but that’s all wrong. Metrics are the landmarks and trail markers on your treasure map to success. If you aren’t checking them, you’re going to have a hard time getting where you want to go. And if you’re referencing the wrong ones, you’ll end up frustrated, and lost.

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