The Todd Boffo Show

What Michael Jordan Taught Me About Failure | Nike VP Ronnie Wright


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Todd Boffo sits down with Ronnie Wright, one of the most influential sneaker designers of his generation and a former Nike VP of Footwear Design. From shaping the Air Force 1 legacy to leading creative teams across Adidas, Pony, and Jordan Brand, Ronnie’s 30+ year career bridges culture, innovation, and faith.

In this episode, they explore:

  • How empathy fuels creativity and leadership
  • The lessons Ronnie learned from working with legends like Michael Jordan and Kobe Bryant
  • Why “failure is part of the process” in design and in life
  • The power of authenticity, faith, and humility in high-performance environments
  • How to lead with heart while driving world-class results

Ronnie’s story is part masterclass, part testimony — an inspiring reminder that real success is measured not just by what you create, but by who you become.

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The Todd Boffo ShowBy Todd Boffo