Sean does NOT care about the car he drives. That's an essential element of his brand.

Learn about other integral elements of a Broker's personal brand in this episode of Sales Life.

Timestamps:

00:00:00 - Sean doesn't care about his car (steal it!) 00:00:54 - Transition to Branding 00:01:09 - Personal Branding and Perception 00:02:41 - Authenticity and Mistakes 00:03:13 - Authenticity and Depth 00:04:56 - The Role of Emotion in Branding 00:05:34 - Avoiding Inauthenticity 00:06:29 - The Importance of Authenticity and Connection 00:09:58 - The Love for the Job 00:11:36 - The Impact of Social Media on Branding 00:13:06 - Consistency and Authenticity 00:14:12 - Branding as a Form of Outbound Sales Efforts 00:15:04 - Best Practices and Takeaways 00:16:37 - Raising the Bar and Networking 00:17:13 - Identifying Good Marketing and Branding Ideas 00:17:37 - The Power of Inspiration and Risk 00:19:24 - The Detriment of Playing Safe 00:20:47 - The Importance of Positivity and Storytelling 00:22:43 - Doing What Works for You 00:24:33 - Bringing People into the Conversation 00:26:07 - The Power of Service and Storytelling in Deals 00:27:29 - Summary and Final Thoughts

Connect with us (DMs open): Sean's social:

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Justin's social:

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