What Needs to Happen In Order For Your Marketing Message to Get Heard and Understood (Game of Communication 3)

Have you ever said to yourself, if I can just get people on the phone with me, I know I can make the sale. But the problem is getting them to that phone call in the first place. I hear this all the time when I'm on a call with a potential client. And it tells me two very important things. Number one, it tells me what they are doing is tremendously valuable. And that when they're talking with someone one-on-one, they are very skilled at communicating the value their business is creating for that other person. So that is something to celebrate. That is a success.  But it also tells me that what they are saying during that sales call is being lost in translation in their marketing. And that’s why they’re having such a hard time getting people on the phone in the first place. Their sales messaging is not translating into a marketing message that people find compelling. But why does it happen? Why can't we translate what we say on a sales call to another human being into that brilliant marketing message? The answer is found in the environment where we are communicating about our business. Today we are exploring the true conditions of communication. Or, what needs to happen in order to get our message heard, understood, and acted on.  In This Episode: How distraction, noise, and misunderstandings impact your message Why motivation and ability are key factors to persuasive messaging Four essentials to get through the marketing noise Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Book Request a free 1:1 Chat  Join That Should Have Been Me: A Project for Exploring the Messy Middle of Achieving Success Marketing Uprising Workshop Resources: Shannon and Weaver Model of Communication Elaboration Likelihood Model Seven and a Half Lessons about the Brain, Lisa Feldman Barrett Rebel Uprising: The Top Meh Messages in Online Business for 2021 Anywhere the Eye Can See, It's Likely to See an Ad - The New York Times Rebel Uprising: The Brené Brown Case Study: The Curious of Case of Why Consistency Works