Andrew Youderian is the Founder of eCommerceFuel, a fantastic community of ecommerce entrepreneurs, operators, and experts helping each other scale and grow in businesses and build deeper relationships.

After spending a few years in the investment banking world, Andrew left his job to start his first ecommerce business. Since then, he's sold numerous stores that have collectively generated millions of dollars. He has experience bootstrapping, exiting companies, and building unique communities along the way.

Andrew also hosts the eCommerceFuel Podcast.

In this episode…

As we continue to embrace a cookieless world and as customers take back control of their data, paid ads are becoming less profitable for ecommerce brands. The question in the hearts of many ecommerce entrepreneurs is, what next? And with the high level of competition in the space, how should ecommerce brands approach marketing?

One of the biggest mistakes made is investing in paid ads without finding ways to get zero-party data. The second mistake is to ignore old-fashioned referrals and the communities that drive them. What other moves should you avoid to grow your ecommerce brand?

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder of eCommerceFuel, Andrew Youderian. They discuss how marketing in the ecommerce space is evolving in a cookieless world, the value of building a community, growth channels to explore in the coming days, and lots more.