Even before Covid-19 exploded, the forces of globalization, demography and technology were changing the way we created, consumed, and communicated.

‘What Next?’ brings leadership perspectives and advice for the near future. Each episode we ask - how can society, business, and the individual thrive? Our host, Rishad Tobaccowala, finds fresh takes on society, the advertising and marketing industry, and the way we work to guide us into the near future. Join CEO’s, creative leaders, academics, futurists, media mavens and many more in conversation with Rishad Tobaccowala, to ask “What Next?” for business and for humans too.