Whether you like Nike's latest ad with Colin Kaepernick, you can learn a lot from how Nike chooses to court controversy, embrace polarization, and unapologetically brand itself. All of which are components to dressing better than average. In this episode I step away from the moral outrage of the ad itself and talk about the principles of branding and you can apply them in your own life.

What Nike Knows and You Don't

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Ben is one of the more interesting people I've had the opportunity to interact with over the years. His style is a strong blend of 19th century cowboy with modern skater and he somehow pulls it off in a way that's interesting without looking like a costume. In this episode Ben and I talk about how his style has evolved, what it's like to wear unique and interesting pieces, how his career and family have impacted his approach to his appearance, and a whole lot more.

Interview #7 - Ben Christensen

It seems that more and more men are experiencing a crisis of identity. We know we want to be better, but we don't know exactly what that looks like, how to make it work in our contemporary world, or what the long-lasting implications of it are. In this episode we explore two key things I believe every man needs in his life in order to live up to his full potential.

Risk vs Purpose

In order to understand the relationship between appearance and masculinity we need to know what it is to be a man. And, while most of the world tries to tie up masculinity into moral virtues, my guest today articulately makes the point that masculinity is amoral - that regardless of how good or bad a person you are - whether or not you can be deemed a man is on a separate scale. Jack and his work have largely influenced my own approach to masculinity and, in this episode, we talk about how deeply rooted the principles of appearance are in the amoral world of being good at being a man.

Interview #6 - Jack Donovan

If you and I had an evil plan to take over the world and we wanted complete and total domination, how would we approach altering men's relationships with their clothing and appearance? In today's episode I outline my plan and it looks eerily similar to what we see around us today

Heads we win, tails they lose

Dan Trepanier has been involved with the online menswear world nearly since its inception. And he's been a powerful player the entire time. However, Dan wasn't content to just write about the importance of a man's appearance, he wanted to do something more. So he created Articles of Style, and commerce menswear brand with a killer style and focus on everyday clothes for successful men. In this episode Dan and I talk about his own style evolution from rural farmer, to athlete, to sartorialist; his take on the current state of menswear; and his views on how companies can do more than just make clothing.

What Nike Knows and You Don't

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