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Last week, Nikon made the surprise announcement that it had acquired RED Cinema, one of the most well-known American cinema camera companies. In an instant, Nikon went from an often-ignored player in the video space to a top-tier competitor in the space up against the likes of Arri and Sony. What does this mean for the camera space going forward? Well, a heck of a lot, and Chris, Jordan, and Jaron break it down as well as speculate on how they think Nikon will handle its new crown jewel over the next few years.

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In This Episode:

08:54 - Why Kate Middleton's Photoshop fail is important

16:50 - Canon is 50% of the way through negotiations to bring third-party optics to RF mount

21:35 - Canon wants to achieve "overwhelming number one share" of mirrorless market by 2026

27:10 - Fujifilm doubled manufacturing capacity for the X100VI, but it still wasn't enough

29:14 - Is it possible for any camera brand to replicate this level of popularity?

36:06 - Nikon Acquires RED in Massive Shakeup of Cinema Camera Market

50:52 - What have you been up to?

53:13 - Tech Support

1:17:46 - Never read the comments