the transmission

what no one tells you about niching down


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what if your business could actually feel like you? not the box of a niche, not the pressure to keep saying the same thing forever, but a living, breathing extension of your own aliveness.

in this episode i share the shift i made from building outside-in (chasing markets, pain points, niches) to building inside-out — where your magnetism leads, your truth creates, and your audience evolves with you.

if you’ve been craving a way of doing business that feels expansive, easeful, and wildly aligned, this one’s going to light you up.

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the transmissionBy jason moss