In this conversation, Janice Sullivan discusses the journey of turning passion into profit for creatives, particularly photographers. She emphasizes the importance of valuing oneself, understanding the market, and the art of selling without being pushy. Janice shares insights on overcoming creative stagnation, building a strong foundation for success, and the significance of storytelling in connecting with clients. The conversation is filled with practical advice and personal anecdotes that inspire creatives to pursue their passions and effectively market their work.