In this episode of Beyond the Studio, I sit down with Logan Lepper, a podcast studio owner here in Austin, to talk about the hard lessons we’ve learned running creative studios.

If you’re thinking about starting a podcast studio, growing your studio business, or you’re already in the middle of it—this episode is packed with real-world insight.

We get into:

• The biggest mistakes podcast studio owners make
• Why trying to do everything can hold your business back
• Pricing, invoicing, and getting paid upfront (learned the hard way)
• How to attract better clients instead of chasing every opportunity
• The shift from “artist” to business owner
• And what actually helped Logan scale his studio

Whether you’re running a photography studio, video production business, or building out a podcast studio, these are lessons that can save you time, money, and a lot of frustration.

🎙 About the Podcast:
Beyond the Studio is all about what it really takes to run a creative studio—from podcasting to photography to video production.

🔍 Keywords / Topics Covered:
podcast studio business, how to start a podcast studio, podcast studio setup, running a podcast studio, podcast production business, creative studio business, studio owner tips, podcast studio mistakes, video production business tips, entrepreneur lessons, content creation business

👍 If you got value from this, consider subscribing for more behind-the-scenes insight into running a creative business.

00:00 Intro

02:42 Logan Lepper Returns + Episode Setup

03:45 Biggest Mistake: Billing & Getting Paid Upfront

05:20 Getting Burned by Clients (Hard Lesson)

07:49 Nightmare Client Story (What NOT to Do)

09:23 Setting Prices & Managing Client Expectations

12:08 Vetting Clients & Charging What You’re Worth

13:07 Discounts, Pricing Strategy & Studio Positioning

15:32 Studio Build Costs (Everything Is More Expensive)

17:51 When Your Studio Takes Over Your Life

20:43 Writing Down Goals & Business Growth

23:18 The Turning Point: Niching Down

25:29 The “Artist Trap” (Trying to Do Too Much)

27:44 Ideal Clients & Defining Your Niche

31:40 Growing a Business & Hiring a Team

32:47 Shifting to CEO Mindset

34:28 Launching a Podcast Product (Mic Stand Business)

36:43 Designing a Product That Stands Out

37:11 Final Thoughts