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What NOT To Do When Telling Your Brand Story (And Other Fascinating Insights) | Rod Berger
In this episode of Build Momentum, Dr. Rod Berger, a communications and media expert who writes about thought leadership and education for Forbes and has previously contributed to Scholastic and the Huffington Post, joins us.
Dr. Berger has interviewed the likes of Sal Khan, former US Department of Education Secretary Arnie Dugan, ministers of education, best selling author Daniel Pink, Sir Ken Robinson, and leading edtech investors. Dr. Berger has previously served in leadership and advisory roles for edtech companies in a guest lecture at Vanderbilt University's Owen Graduate School of Management.
Some Questions I Ask:
- Dr. Berger’s PR Background (1:45)
- How do you describe thought leadership? (4:32)
- How would you recommend the listeners to start thinking about incorporating some of those strategies in their own companies with their leaders? (5:47)
- Tell me about Press Release, does it have value and when does it have value? (12:17)
- How do you like to receive media pitches, and what can people do to build better relationships with media personalities like yourself? (14:30)
- Tell us about your new book (19:42)
In This Episode, You Will Learn:
- Understanding PR and how it is an evolving space for people. (1:23)
- PR strategies and challenges and how to overcome it (6:16)
- The value of Press Release (12:16)
- PR Pitching tips (14:43)
- Sneak peek of Dr. Rod Berger’s new book. (19:48)
Quotes:
“It's about the questions that you can actually put into the group, right, that you can utilize as a precursor to a conversation where all parties are going to learn something that to me is thought leadership.”
“In PR, it’s understanding the why and then the who, because that will help extend, I think strategic opportunities.”
“It's never just about the message, right? It's about everything and the message.”
“For me, it's just be honest in the pitch, right? And at least give some sense that you spent some time and understanding who you're pitching to.”
Connect with Dr. Rod Berger:
Dr. Rod Berger’s' Twitter
Dr. Rod Berger’s LinkedIn
Dr. Rod Berger’s Email
Stay in touch with Sarah Williamson:
SWPR GROUP Website
LinkedIn
Stay in touch with Chad Bolser:
LinkedIn
About "The Secret to Transformational Leadership," which Sarah co-authored with Dr. Quintin Shepherd:
Transformational Leadership Secret website
Purchase the print or ebook
View all episodes
By Sarah Williamson and Chad Bolser
4.8
1010 ratings
In this episode of Build Momentum, Dr. Rod Berger, a communications and media expert who writes about thought leadership and education for Forbes and has previously contributed to Scholastic and the Huffington Post, joins us.
Dr. Berger has interviewed the likes of Sal Khan, former US Department of Education Secretary Arnie Dugan, ministers of education, best selling author Daniel Pink, Sir Ken Robinson, and leading edtech investors. Dr. Berger has previously served in leadership and advisory roles for edtech companies in a guest lecture at Vanderbilt University's Owen Graduate School of Management.
Some Questions I Ask:
- Dr. Berger’s PR Background (1:45)
- How do you describe thought leadership? (4:32)
- How would you recommend the listeners to start thinking about incorporating some of those strategies in their own companies with their leaders? (5:47)
- Tell me about Press Release, does it have value and when does it have value? (12:17)
- How do you like to receive media pitches, and what can people do to build better relationships with media personalities like yourself? (14:30)
- Tell us about your new book (19:42)
In This Episode, You Will Learn:
- Understanding PR and how it is an evolving space for people. (1:23)
- PR strategies and challenges and how to overcome it (6:16)
- The value of Press Release (12:16)
- PR Pitching tips (14:43)
- Sneak peek of Dr. Rod Berger’s new book. (19:48)
Quotes:
“It's about the questions that you can actually put into the group, right, that you can utilize as a precursor to a conversation where all parties are going to learn something that to me is thought leadership.”
“In PR, it’s understanding the why and then the who, because that will help extend, I think strategic opportunities.”
“It's never just about the message, right? It's about everything and the message.”
“For me, it's just be honest in the pitch, right? And at least give some sense that you spent some time and understanding who you're pitching to.”
Connect with Dr. Rod Berger:
Dr. Rod Berger’s' Twitter
Dr. Rod Berger’s LinkedIn
Dr. Rod Berger’s Email
Stay in touch with Sarah Williamson:
SWPR GROUP Website
LinkedIn
Stay in touch with Chad Bolser:
LinkedIn
About "The Secret to Transformational Leadership," which Sarah co-authored with Dr. Quintin Shepherd:
Transformational Leadership Secret website
Purchase the print or ebook
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