Rotman Visiting Experts

What not to do when you buy a company: Lessons from Twitter


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What can we learn from Elon Musk, his takeover of Twitter and its downward spiral? Author Ben Mezrich joined host Brett Hendrie to talk about the new book Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History; exploring what businesses - and CEOs - can take away from the ordeal to avoid the same fate. It's a must-listen for anyone looking to better understand how the whims of a single individual can derail even the most powerful of organizations. 

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Rotman Visiting ExpertsBy Rotman School of Management