On the debut episode of Call To Action, we delve into the world of pay per click advertising, which can be a bit overwhelming if you're just starting out. To get off to a solid start, it never hurts to look to veteran marketers who have already done their time in the PPC trenches. 
 
We speak to Elizabeth Marsten, Vice President of Search at Portent, Inc. about the common mistakes that marketers are making with their PPC campaigns.
 
In the interview, Elizabeth explains why PPC marketing and online dating have more in common that you might think. When Elizabeth first met her future husband, she was disappointed when his bearded mug didn't quite line up with his babyfaced Match.com profile pic. 
 
Similarly, in your PPC campaigns, if your ad doesn't line up with your landing page, then potential customers will feel confused and misled, also known as poor message match. And if they have a weird or confusing "first date," they're probably not going to give your campaign a second chance.
 
http://unbounce.com/podcast

What Online Dating Can Teach You About Your PPC Campaigns

Call to Action is a show about remarkable online marketing success stories and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals and thought leaders featured on the Unbounce blog, actionable tips, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate Optimization, Pay Per Click Marketing, A/B Testing, Social Media Marketing, Content Marketing, Copywriting, Landing Page Optimization and more!

Business

Investing

Careers

Management & Marketing

Business News

Shopping

I know we're on hiatus, but if you're interested in PPC then we have something very exciting just for you...

You're Invited...

When I got an email from the Growth Hackers team asking if we'd like to preview Sean Ellis and Morgan Brown’s new book for the Call to Action podcast, it was a no-brainer. The book is called Hacking Growth and it's full of interesting stories about businesses you know and love. Listen now to get Sean and Morgan's inside perspective on writing the book and the stories inside Hacking Growth.   

Inside "Hacking Growth,"  a New Book by Sean Ellis and Morgan Brown

Call to Action is over 2 years old. Wow, time flies! We've learned a lot in that time, and have decided that it's time to dive even deeper into the issues that affect the lives of marketers like yourselves. So make sure to subscribe to this feed if you haven't already. That's your call to action!

Ch-ch-ch-changes!

In this episode, we speak with Dave Gerhardt about Drift's bold decision to remove all lead gen forms from their content. Plus, hear how their internal "Marketing Manifesto" went viral on SlideShare and continues to direct daily work at Drift.

Drift's Marketing Manifesto & Why They Killed the Lead Gen Form

In this episode we get one of our favourite content marketing thought leaders back on the podcast. Andy Crestodina, co-founder and strategic director of Orbit Media, talks with us about how he uses analytics to help the creative juices flow, and how major surgery changed his thoughts about his work. 

What Online Dating Can Teach You About Your PPC Campaigns

Download our free app to listen on your phone