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What Poor Communication Is Really Costing Your Business
Every business owner has asked it. Maybe you've asked it this week: What do I actually get when I invest in marketing and communications?
For a long time, the honest answer was "it depends." That line between communications and revenue was faint. Drawn in pencil. Hard to justify on a spreadsheet.
That's changing fast.
In this episode, Erin breaks down the research that finally puts real numbers on what poor communication infrastructure costs — and what fixing it actually returns. Spoiler: the math is going to bother you in the best possible way.
What's covered in this episode:
McKinsey research from 2020 found that executives spend about 40% of their week making decisions. Of that, 60% are decisions they shouldn't be touching at all — and the root cause is weak communication infrastructure. That's 20% of your senior leaders' time, every single week, gone.
Axios followed up in 2025 with a dollar figure: just under $55,000 USD per senior employee, per year, lost to ineffective communication. And 48% of C-suite leaders admitted they got more involved in projects than they should have — because of communication breakdown.
That's the leak. And you won't see it on your balance sheet until you fix it.
Your Next Steps:
For a long time, the honest answer was "it depends." That line between communications and revenue was faint. Drawn in pencil. Hard to justify on a spreadsheet.
That's changing fast.
In this episode, Erin breaks down the research that finally puts real numbers on what poor communication infrastructure costs — and what fixing it actually returns. Spoiler: the math is going to bother you in the best possible way.
What's covered in this episode:
McKinsey research from 2020 found that executives spend about 40% of their week making decisions. Of that, 60% are decisions they shouldn't be touching at all — and the root cause is weak communication infrastructure. That's 20% of your senior leaders' time, every single week, gone.
Axios followed up in 2025 with a dollar figure: just under $55,000 USD per senior employee, per year, lost to ineffective communication. And 48% of C-suite leaders admitted they got more involved in projects than they should have — because of communication breakdown.
That's the leak. And you won't see it on your balance sheet until you fix it.
Your Next Steps:
- Head to www.erintrafford.com for all the latest resources and to sign up for The Narrative Advantage Newsletter
- Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
- Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA
View all episodes
By Erin TraffordEvery business owner has asked it. Maybe you've asked it this week: What do I actually get when I invest in marketing and communications?
For a long time, the honest answer was "it depends." That line between communications and revenue was faint. Drawn in pencil. Hard to justify on a spreadsheet.
That's changing fast.
In this episode, Erin breaks down the research that finally puts real numbers on what poor communication infrastructure costs — and what fixing it actually returns. Spoiler: the math is going to bother you in the best possible way.
What's covered in this episode:
McKinsey research from 2020 found that executives spend about 40% of their week making decisions. Of that, 60% are decisions they shouldn't be touching at all — and the root cause is weak communication infrastructure. That's 20% of your senior leaders' time, every single week, gone.
Axios followed up in 2025 with a dollar figure: just under $55,000 USD per senior employee, per year, lost to ineffective communication. And 48% of C-suite leaders admitted they got more involved in projects than they should have — because of communication breakdown.
That's the leak. And you won't see it on your balance sheet until you fix it.
Your Next Steps:
For a long time, the honest answer was "it depends." That line between communications and revenue was faint. Drawn in pencil. Hard to justify on a spreadsheet.
That's changing fast.
In this episode, Erin breaks down the research that finally puts real numbers on what poor communication infrastructure costs — and what fixing it actually returns. Spoiler: the math is going to bother you in the best possible way.
What's covered in this episode:
McKinsey research from 2020 found that executives spend about 40% of their week making decisions. Of that, 60% are decisions they shouldn't be touching at all — and the root cause is weak communication infrastructure. That's 20% of your senior leaders' time, every single week, gone.
Axios followed up in 2025 with a dollar figure: just under $55,000 USD per senior employee, per year, lost to ineffective communication. And 48% of C-suite leaders admitted they got more involved in projects than they should have — because of communication breakdown.
That's the leak. And you won't see it on your balance sheet until you fix it.
Your Next Steps:
- Head to www.erintrafford.com for all the latest resources and to sign up for The Narrative Advantage Newsletter
- Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
- Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA