“We need to do some PR around that.” It’s a phrase uttered by many people, and it can often mean many different things.

If you shape your expectations of an interview around a flawed understanding of PR, you could alienate the reporter instead of building a relationship that could lead to more interviews in the future.

In this episode, we delve into the differences between PR – often referred to as earned media – and marketing – or paid media – and some common misunderstandings among the terms.

We also expand on some Twitter discussions about journalist deadlines and going “off the record.”

Click the ‘Play’ button to hear more in this episode of MediaSmart!