US President Donald Trump has made global headlines since his return to the White House. He appears to relish any opportunity to upstage, outrage -- and perhaps more importantly -- control the media narrative. Whether it’s suggesting Canada become America’s 51st state, planning to rename the Gulf of Mexico, or threatening a military takeover of Greenland -- Trump is dominating international news. But, the White House has had to walk back many of his statements, with staff scrambling for answers to a flood of enquiries. So, can Trump's administration sustain the breakneck speed at which he's announcing changes? And what are the dangers in perpetuating this relentless shock-and-awe media strategy?