https://leilapr.comAI generated content now floods every feed, and journalists are overwhelmed with synthetic pitches, misinformation and noise. In this episode, PR strategist Leila H joins me to reveal how real influence actually works in 2025. We explore what breaks through in the modern media landscape, why chasing the algorithm is a losing strategy, and how journalists choose the most interesting comment over the most senior voice. Leila shows why some stories generate thousands of reactions within an hour, how emotional content still drives attention, and why brands fail when they rely on AI to create generic pitches.

We discuss PR, media trust, AI creators, the future of influence, the hidden power behind the feed, and the new rules for getting seen when the internet is saturated with bots, auto-generated content and hyper-personalised news feeds. If you want to understand what breaks through in a world shaped by PR, AI and algorithms, this is the episode to watch.