Four Minutes in Fundraising

What Really Matters in Fundraising—with Martha Awojobi


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Martha Awojobi is the Director of JMB Consulting, an organiser at Charity So White, and the curator of BAME Online. She joins us this week to talk about number 18 of Ken Burnett's 34 principles of fundraising: "'Brand' is a lot less important to donors than it is to you."

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Four Minutes in FundraisingBy Four Minutes in Fundraising