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https://www.tiktok.com/@bribuilds456?lang=en

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https://BEVedu.co
https://BEVedu.co/brandbuilders

Most people aren’t losing jobs because they lack talent… they’re losing because they don’t know how to package themselves.

In this first interview-style episode of Off Route, I sit down with Bri — former tech recruiter turned content creator — to break down resumes, interviews, ATS systems, personal branding, confidence, content creation, and how to actually stand out online and in the corporate world.

We get into:
• The “6 second resume scan”
• Why bullet points matter
• ATS systems explained simply
• Interview confidence + controlling conversations
• The 3 P’s method for interviews
• Building a brand within a brand
• Why most people overcomplicate personal branding
• And how creating content helped both of us discover our niche

⏱️ Chapters

00:00-02:10 — Intro + meeting Bri
02:11-05:20 — Resume bullet points + standing out
05:21-07:35 — The 6 second resume scan
07:36-09:15 — Employment gaps explained
09:16-12:25 — Interview prep + avoiding rambling
12:26-15:35 — STAR method vs the 3 P’s
15:36-18:15 — Empathy, personality, and archetypes
18:16-21:30 — Self discovery + aligning your career
21:31-24:05 — Building a niche online
24:06-28:30 — ATS systems explained simply
28:31-31:55 — Tailoring resumes + career pivots
31:56-35:20 — Cover letters + personal branding
35:21-39:00 — Confidence, content, and interview prep
39:01-42:40 — Finding your niche through content
42:41-45:20 — Why most people overcomplicate branding
45:21-47:01 — Final thoughts + getting started