Most hiring fails before a single resume is reviewed. The job description is vague. The compensation range is too low to attract the right talent. The "one role" you posted is actually three jobs crammed into one. And then you wonder why six weeks in you're starting over.

Michele Lambert has been inside this problem since 2012. She has built remote teams for direct response brands, internet marketers, and multi-million dollar online businesses. She has supported New York Times bestselling launches, built a Rolodex of thousands of vetted A players, and now runs Bella Connections, a recruiting and team-building firm built specifically for the online business world.

This conversation gets into the stuff most founders skip.

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What you'll learn:

• Why you should build your 90-day KPIs before you ever write a job description, and how that one shift changes everything about the hire
• How listing a narrow comp range quietly filters out your best candidates before you ever see their resume
• What values alignment actually looks like in a remote team, and why it matters more than skills
• The resume mistakes that get candidates blacklisted across the entire direct response space
• Why applying straight through the process beats DMs and intro requests every time
• How AI is reshaping hiring right now, which companies are winning, and what candidates need to do to stay irreplaceable

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About Michele Lambert:
Michele Lambert is the founder of Bella Connections, a remote recruiting and team-building firm specializing in the direct response, e-commerce, and online business space. She has been building high-performance remote teams since 2012 and maintains a curated Rolodex of thousands of vetted operators, marketers, and executives. She is also co-launching Level A, a career program designed to help people land six-figure roles in the online business world.

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Key moments:

• 4:32 - The two mistakes founders make before posting a single job (clarity and comp)
• 13:23 - The 90-day desired outcomes framework: how Michele sharpens the hire before searching
• 17:45 - Why most A-player candidates won't even look at sub-six-figure listings
• 19:49 - How to tailor your resume without lying
• 28:22 - What makes a candidate unforgettable
• 35:26 - Michele's honest take on AI replacing jobs, and where she's hopeful and scared
  

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Connect with Michele Lambert:
Website: https://bellaconnections.com/
LinkedIn: https://www.linkedin.com/in/michele-lambert-66792395/
FaceBook: https://www.facebook.com/michele.lambert.14811 

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About The Built To Scale Podcast:

Follow us on LinkedIn at: https://www.linkedin.com/company/built-to-scale-agency/ 

For more information about Built To Scale visit: https://www.builttoscale.co/  

If you have any questions, suggestions, or ideas for a future episode, please email [email protected].