In this episode, Edan Haddock calls out one of Talent’s biggest blind spots - EVP.

For years, organisations have invested heavily in crafting the perfect Employer Value Proposition. But in a world where truth is decentralised, candidates no longer rely on what companies say… they rely on what employees share.

So what happens when you don’t control the narrative anymore?

Edan unpacks the shift from polished messaging to real-world reputation - exploring why EVP is losing relevance, how candidates are validating employers through decentralised channels, and what actually replaces EVP in today’s landscape.

This episode introduces a new way of thinking: Reputation, Experience, Proof (REP) and challenges Talent leaders to move beyond storytelling and start owning the reality.

If EVP isn’t dead… it’s definitely been exposed.

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