07.21.2022 - By Arik Hanson and Kevin Hunt
What does digital reputation really mean? We talk through some ideas for how communicators can help their organizations stand out. Also this month, what's going on with Radio Shack's Twitter account? Plus, how long it takes content creators to make it on their own. And, some advice for anyone just starting out in their comms or marketing career, and more.
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EPISODE SUMMARY
Intro
Talking Point: Building a real reputation online
Spotlight: Radio Shack's shocking Twitter strategy
Quick News & Quick Takes: Content creator survey
Quick News & Quick Takes: Twitter Notes
Quick News & Quick Takes: Why brands need to show up in their social comments
Q&A: Advice for the college grad heading into the comms workplace
Closing: Taking care of yourself during trying times
ARTICLES AND LINKS
There's only one thing no one can copy: you
Meet the guy behind RadioShack’s horny Twitter account
2022 Creator Economy Benchmark Research
Future Social newsletter
Twitter Notes
Half of consumers say they read social media comments to learn about brands
Twitter thread from Michael Smart
The pressure cooker we’re all sitting in
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