In this episode of Please Advise…, we sit down with Joe Namee, founder and CEO of SKU Performance Group, to uncover the secrets of navigating the fast-evolving distribution and retail space. Joe shares his journey, from starting his distribution business out of the trunk of a broken-down Ford Taurus to becoming a trusted broker helping brands break into major retailers.

We explore the power of data analytics and digital marketing, the rise of online shopping during the pandemic, and why premium in-store experiences still matter in a digital-first world. Joe dives deep into the challenges facing CPG startups, the impact of influencer marketing, and what it takes to engage customers in today’s competitive market. Plus, we tackle broader topics like Tesla’s innovation in car manufacturing, Redbox’s nostalgia-driven future, and - randomly - the importance of carrying Narcan.

If you’re an entrepreneur, marketer, or just fascinated by the changing consumer landscape, this episode is packed with insights to level up your strategy.

👉 Key Topics Discussed:
 • The evolving role of brokers in retail
 • The pressure on startups from big-box retailers
 • Crafting effective branding and packaging
 • Retail trends post-COVID-19
 • Why engaging your customers is key to success
 • Tesla, Redbox, and the future of innovation

🎥 Watch the full episode and subscribe for more actionable marketing and business advice!

Learn more about Joe and SKU Performance Group here:
https://ndsm1.com

For more insights and services, visit our site:
https://www.8amcreative.com