Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-carolyn-dilks

Episode Summary:

In this episode, Ben Reed sits down with Carolyn Dilks, Co-Founder of Passetto, to unpack why today’s revenue teams are stuck operating on outdated models. They explore how poor data quality, broken attribution, and siloed teams are holding companies back, and what modern organizations are doing differently. Carolyn shares how treating revenue like a system, powered by clean data and aligned teams, can unlock predictable pipeline growth.

What you'll learn:

1. Why the traditional funnel model no longer works in modern B2B
2. How poor data quality destroys forecasting and decision-making
3. Why doing more activity can actually hurt performance
4. The true role of RevOps in driving revenue alignment
5. Why attribution is broken, and how to rethink it
6. How top teams use systems thinking to scale predictably

Featured Guest: Carolyn Dilks, Co-Founder of Passetto

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:01:00] The outdated funnel model killing your revenue growth

[00:10:00] Why teams have more data than ever but fewer answers

[00:17:00] The hidden function every company underinvests in (RevOps)

[00:28:00] GTM engineers vs RevOps: what’s actually going on?

[00:44:00] The real reason your data (and attribution) is broken

[01:01:00] The simple framework to fix growth: find the constraint

Connect with Carolyn:

LinkedIn: https://www.linkedin.com/in/carolyn-dilks/

Website: https://www.passetto.com/

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-carolyn-dilks