Do organizations have the digital competence and skills to distinguish between a short-term trend (that might turn out to be a scam) and a long-term iteration of its digital activities? In this episode, we discuss why NFTs are a phenomenon, and the information and questions community builders may want to consider, including: NFTs are all the rage - what is the source of this phenomenon? What do we need to KNOW about NFTs? What issues do NFTs solve? How might NFTs be understood, used, managed, and/or created in an online community setting? What questions remain about NFTs?