When John Truscott left politics to build his own PR firm, he didn’t realize how heavy the pressure would hit.

Lost clients. Bare-bones months. Thirty paychecks depending on him.

And he learned very quickly: if you won't show up, your business won't either. 

He remembers taking heat for voicing unpopular opinions as the governor of Michigan’s press secretary, and later navigating an unlikely merger with a competitor-turned-friend.

Because success doesn’t come from playing it safe.

Success comes from walking away at the right moment, having the uncomfortable but necessary conversations, grinding through calls, and remaining steady when cycles get brutal.

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