The best sales are great conversations. The calls that don't go well, on the other hand, can seem like we're speaking different languages. To ensure we are speaking the same language as our prospects, we sat down with Jay Conner, president of The Private Money Authority. He shared the same advice he has given to over a thousand salespeople on how to sell more and serve more by speaking the same language as our prospects, and it's all in this week's episode of Bulletproof Selling!