Selling is a team sport, and sales and marketing teams are the star players. When they align on their revenue goals, the whole company wins.

In this episode, Andre Lachlan, Sales Director at Splunk, discusses the value of collaboration between B2B sellers and marketers. He shares practical ways for teams to break down their silos, support each other’s goals, and work together to drive effective campaigns with a human touch. 

In this episode, you’ll learn:

• How to get sales and marketing to work together
• The key to maximizing event ROI
• Why relying solely on AI for sales could hurt your business

Highlights:

(00:00) Meet Andre Lachlan

(02:24) How sales and marketing can align in any org structure

(07:03) Better cross-functional collaboration 

(11:11) Planning small but strategic events

(17:32) Why the real work happens before and after the event

(21:47) Connect with your buyers even when they don’t respond

(25:07) Where AI makes an impact on the sales workflow

(30:19) Unconventional sales tactics to try

(35:56) Key qualities of a good salesperson

Resources:

Andre’s LinkedIn: https://www.linkedin.com/in/andrelachlan/ 

Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

Gayle’s website: www.gaylekalvert.com