This week, Rachel takes an investigative journalist stance on the societal trend of social media influencers. She dives into how much money is in the industry, why people become successful online, and how they get brand deals. She details the shift in brand marketing techniques on social media, and why advertising is so effective on Instagram. Rachel rounds out the discussion with a sociological theory on Instagram influencers, as well as the science behind attractive visuals. Basically, you’ll find out what IG models do to our brains, and why we're so susceptible to following influencers. 


Sources: 

USA Today Article: https://www.usatoday.com/story/news/investigations/2019/02/12/instagram-youtube-influencer-rates-fyre-festival-fashion-week-money-rich-branding-ads-girls/2787560002/ 

Youtube Video: https://www.youtube.com/watch?v=nQqY3j8btbI 

Other sources mentioned directly in the episode from Quartz.com and piktochart.com