Abstract: This article explores the critical importance of self-awareness for organizational leaders and provides practical, evidence-based methods to cultivate it. Self-awareness is defined as having an accurate understanding of one's personality, strengths, weaknesses, thoughts, beliefs, motivations, and emotions, as well as how one is perceived by others. The article outlines three key components of self-awareness - intrapersonal, interpersonal, and behavioral - and then delves into specific techniques leaders can use to enhance each aspect, including 360-degree feedback assessments, journaling, executive coaching, after-action reviews, and seeking diverse perspectives. Ultimately, the article argues that developing self-awareness is one of the most impactful investments a leader can make to strengthen both themselves and their organization, enabling them to make better decisions, foster stronger relationships, and bring out the best in those around them.

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