Tom Huntington (@thuntin) asks... "I heard a B2B SaaS CFO say that keeping pace with growth was the hardest thing.  I asked who set the pace and CFO responded, “the market.”  For non-web sales biz, I don’t really buy this.  Someone internal is setting the pace, no? Can you unpack pace-setting?"

Sure. I'd start by making the important distinction between customer and capital markets...