It isn't complicated. In fact, it comes down to 2 things. These two simple things that customers want inside a retailer's mobile app are defined in the most recent UPS Pulse of the Online Shopper report done by Comscore. In this episode, Chuck extracts the most important mobile pieces from the report and hands us a checklist of the things retailers need to start doing right now in order to succeed with their mobile strategy. You are welcome...