Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about your show’s description. Did you know that this is THE most important thing potential new listeners will judge your show on? This is in that crucial period where they’ve found it, but haven’t hit play yet. By the way, this isn’t my opinion - it’s right from the horse’s mouth, via our Podcast Discovery Survey, which you can find at [ThePodcastHost.com/discovery](http://ThePodcastHost.com/discovery) So, a quick bit of clarity on what’s meant by “podcast description” - this is the summary of your podcast in its entirety. So don’t confuse it with the shownotes that accompany each episode. Podcast descriptions are often written as an afterthought, but they’re worth spending a good bit of time on. In them, you should talk about *who* the show is for and what they can expect from it. We’ve covered this already in our “who” and “why” episodes, so you’ve done the groundwork, here - now, you just need to make it clear to your would-be listeners. You’ll also want to let them know what to expect in terms of format and schedule. Do new episodes drop each Friday? Or do new seasons run every second month? Of course, you probably want to mention a bit about yourself, too. For example, who you are, what your angle is and why you’re doing this show. Credibility is good, but the big key here is to make it all about *them -* the listeners. Just imagine someone reading it and thinking to themselves “what’s in this for *me*?”. For a more detailed look at writing the perfect summary for your show, go to http://ThePodcastHost.com/description