Not the right time.

It’s a common objection right now due to the external market. Companies are not sitting on large budgets ready to spend. This means that the approach SDRs take needs to reflect this.

In this episode, Shabri speaks to Ben Smith, Director of Global Business Development @ Reachdesk, to see how his team is changing it’s approach.

Topics discussed include: How Ben became an SDR, what’s changed in that time, Reachdesk's emphasis on pipe quality, the incentives Reachdesk offer SDRs to help this and how the SDR role has to become more long-term focused.

With:

• Shabri Lakhani, Subject Matter Expert at Kaspr. 
• Ben Smith, Director of Global Business Development @ Reachdesk