Most founders misunderstand what coaching is for.

And it costs them.

In this Post Bag episode, James Johnson and Freddie Birley unpack what coaching actually does - and why the best founders use it differently.

This isn’t about frameworks.
 It’s about decision-making, pressure, and telling the truth when it matters.

Listen to the end if you’ve ever asked:
 “Is coaching actually worth it?”

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Connect with James on LinkedIn or at peer-effect.com