What things should you automate in your agency? What should you NOT automate? With technology being what it is today it's very easy to want to automate as much as possible. But just because you can do something doesn't always mean you should. When we try to automate everything we de-humanize the experience. Sure it saves us time, but it's also deteriorating the relationship with the customer. I automate just enough to get the conversation started. Then I take over and have a real person conversation to try to understand what the prospect needs and if I'm the one who can help provide a solution. I truly believe that is how we're going to stand apart from the competition. The winners are going to be the ones who build relationships and have real conversations. You don't need a complicated funnel that leads to automated webinars. Trying to trick your prospects is not the way to win their trust. Be real, be honest, and you'll see results. If you're not in a place that you want to be right now, think about what things you can de-automate in your business. The goal is to get the conversation started, but do not use automation to keep the conversation going. Comment below and tell me what things you can automate or de-automate in your business. How can you stand apart from automation nation? Related: https://www.youtube.com/watch?v=SOVMgkhCtY0 https://www.youtube.com/watch?v=hvtsth5WHIo

WHAT SHOULD YOU AUTOMATE IN YOUR DIGITAL AGENCY?

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Is pride standing your way of growing your agency? It's easy to get in your own way sometimes as an entrepreneur. I had something in my personal life that made me step back and reflect on this lesson. In this video, I'll talk about progress vs. pride. Sometimes pride holds us back. Whether it's our desire to be right or just a matter of principles, we lead with our pride and sometimes do things that prevent growth. As I think back over the 12 years I owned my agency, I remember many occasions where this was true (even though I didn't realize it at the time). Choose progress over pride. It's easier said than done, right? But here's the secret and something I tell my agency-owner clients all the time... remove emotion from the decision. Don't lead with your feelings on a certain matter but instead eliminate those emotions and make a level-headed decision. When you take away the emotion you're left with facts and that will lead you to progress. Is pride standing in your way? If not pride, what IS standing in your way of growing? Comment below and maybe I can help. ================================================ SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP  ================================================ Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.  JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER. Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T;, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012. Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals. Jason currently hosts two shows that are available for download… The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision-makers that cut through the BS, focus on exactly what works and what doesn’t; and SwenkToday a vlog that documents the entrepreneur journey of building another multimillion-dollar business, where he shares the latest strategies, and answers the most burning questions entrepreneurs have.  SCHEDULE TUES & THUR VLOG #SwenkToday Q&A; from my digital agency audience Ask me A Question http://jasonswenk.com/askswenk   Podcast Wednesday: (Digital Agency Interviews)  https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls;=1 or http://smartagencymasterclass.com   Follow me here: Website: http://jasonswenk.com  Podcast: http://smartagencymasterclass.com  Facebook: http://www.facebook.com/jasonswenk    Twitter: https://twitter.com/jswenk   Instagram: https://www.instagram.com/jswenk   Linkedin: https://www.linkedin.com/in/jasonswenk   Medium: https://medium.com/@jswenk/  Soundcloud: https://soundcloud.com/jasonswenk Music by epidemicsound.com  

AGENCY OWNER PROGRESS OVER PRIDE

Is your agency tone deaf? I am seeing agencies handle this pandemic and economy crash in one of two ways. They have either stopped selling because they feel it's insensitive or futile. Or, they are tone deaf and not listening to the actual needs of the market. In this video, I am putting the spotlight on Scott Bell, CEO of Bell Media. Right away, Scott changed his agency's messaging to be empathetic and get the attention of his market. This gives your prospects reassurance that you understand what's going on and hear how their needs, challenges, and concerns are changing right now. In times like these, your agency needs to be flexible and have the ability to move swiftly to make changes in how you're gaining clients. What are your current challenges and struggles in surviving and thriving right now? Comment below. ================================================SUBSCRIBE NOW to follow my entrepreneurial journey.  https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP ================================================ Music by epidemicsound.com

IS YOUR AGENCY TONE DEAF? HOW TO MARKET TO CLIENTS DURING THE PANDEMIC

How can agencies help clients who are shut down right now during coronavirus? How can agencies pivot to thrive during this downturn economy? This episode is a spotlight on Alyssa Ege, Sail Away Marketing - helping dental practices during the current shutdown. Takeaways on what Alyssa and other thriving agencies are doing right: 1. Use digital to help prospects and clients make a quick pivot. 2. Help prospects and clients find creative ways to stay in business even when their physical doors are closed. How can digital agencies help clients who are shit down eight now during the coronavirus epidemic? 3. Educate prospects and clients on the possibilities. Many of them aren't tech-savvy or understand digital marketing enough to even know what's possible. Help them get educated. Follow the lead by Alyssa at Sail Away Media who'd been doing an amazing job!

HOW CAN AGENCIES HELP CLIENTS WHO ARE SHUT DOWN DURING CORONAVIRUS?

Can you grow your agency during a recession? What should you do to make sure your agency survives a downturn in the economy? How can you flip current conditions to benefit your business? In this video, I'll talk about how you can grow your agency during a threatening economic market. I'm already hearing from agencies saying clients are backing down their spending, some are losing deals in the pipeline... it's partially a result of global panic over the coronavirus outbreak. Now, when I owned my agency for 12 years, we went through many economic threats during the Dot-Bomb Era, September 11, and the 2008 market crash... and we were able to survive, even grow at those times. So here we are again at the threshold of a downturn in the economy. How can your agency not only survive but grow in a recession? In my mastermind group, we did a lot of talking about this exact topic and what these 7-figure agency owners are doing about it. These successful agencies are finding opportunity in the face of challenge... For example, do your clients do a lot of trade shows or conferences? Those events are getting canceled, so show them how to spend more on digital marketing. Think outside the box! What you need to do is get more creative and opportunistic. Spend more when people pull back on spending because your cost per acquisition is going to go down. Don't be afraid to spend when everyone else is afraid because that's when you're going to get the biggest bang for your buck. Bottom line -- don't participate in the recession unless it's to take advantage of it! Where are your opportunities during this health threat and economic recession? Comment below and tell me how you can get creative. Also, if you want accurate and reliable information (without the hype of the new media :) check out: World Health Organization: https://www.who.int/ US Center for Disease Control: https://www.cdc.gov/ SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP ======================================================= Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.  JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER. Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T;, Hitachi, and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012. Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals. Jason currently hosts two shows that are available for download… The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision-makers that cut through the BS, focus on exactly what works and what doesn’t; and SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion-dollar business, where he shares the latest strategies and answers the most burning questions entrepreneurs have.  SCHEDULE #SwenkToday Q&A; from my digital agency audience Ask me A Question http://jasonswenk.com/askswenk Podcast Monday & Wednesday: (Digital Agency Interviews) https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls;=1 or http://smartagencymasterclass.com Follow me here: Website: http://jasonswenk.com  Podcast: http://smartagencymasterclass.com  Facebook: http://www.facebook.com/jasonswenk    Twitter: https://twitter.com/jswenk   Instagram: https://www.instagram.com/jswenk   Linkedin: https://www.linkedin.com/in/jasonswenk   Medium: https://medium.com/@jswenk/  Soundcloud: https://soundcloud.com/jasonswenk Music by epidemicsound.com

CAN YOU GROW YOUR AGENCY DURING A RECESSION?

Timing is everything. And the theme of this video is all about what is holding back your new ideas from coming to fruition. I just watched a documentary on a company that I'd never heard of because of bad timing. But as it turns out this company really got the ball rolling for another company we have all heard of... Apple. We are entrepreneurs and we have ideas. Tons of ideas. Sometimes they fly and sometimes they don't, all based on whether or not the timing is right. General Magic is a company comprised of Apple executives that worked on MacIntosh. They had the vision of creating the mobile device and were funded by Sculley, the CEO of Apple at the time. They assembled an all-star team for their board of directors: founder of LinkedIn, founder of Netscape, founder of eBay... I mean, could there be a better team? These guys were the architects for their vision of a mobile device. Unfortunately what they lacked was the technology to support it. It wasn't until 11 years later that we would learn about the iPod, iPhone, and iPad. My point is, just because you may have the vision for something that doesn't take off right away -- keep at it. Keep trying to connect the dots. It might take a few years, but if you really believe in an idea keep it alive and try to find a way to deliver it into existence. Have you heard this story before? I was blown away by it. Comment below and tell me what challenges you're facing with your ideas and visions. Maybe I can help connect some dots!  

WHAT SHOULD YOU AUTOMATE IN YOUR DIGITAL AGENCY?

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