On this episode of the Park Leaders Show, guest co-host, Phil Gaines, returns to discuss the proper title for park visitors.

As Phil explains, while there's a transactional element involving visitors, they aren't best described as customers or guests due to service intent. Since state and national parks are for the public, the goal for park leaders should be to retain tourists over time as opposed to making money in the moment. Accordingly, one could say the best investments for parks are cyclical due to the value of presence over product.

In closing, Phil and Jody agree while visitors have a customer orientation, it's far better to note them as visitors than other monikers based on the purpose of services provided to them.

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