Susie, Sue and Debs discuss what you should call your brand or product. They give us some international howlers that don't translate, such as Bimbo, Pantry Boy and Bums (biscuits from Sweden apparently). And why you should be extra careful when it comes to your domain name. 20 minutes of humorous advice from our favourite successful women entrepreneurs.

Music from #Uppbeat License code: DTZNTNVFBPKOIUKY