In this solo episode of Traction with the Tiger, Chris Wittich dives into conference season, a familiar rhythm for CPAs and business professionals after the intensity of tax season. From salon industry conferences to major CPA events like AICPA ENGAGE, Chris breaks down the different reasons professionals attend conferences, what makes them valuable, and how to approach them intentionally.

He shares insights on networking, learning opportunities, vendor relationships, CPE credits, and why preparation before, and reflection after, a conference matters just as much as attending. Most importantly, Chris explains the single question he uses to decide whether a conference is worth returning to year after year:

“Did I get something out of this conference that I could not have gotten another way?”

Whether you attend industry events, leadership summits, or technical conferences, this episode offers a practical framework for making conferences more meaningful, productive, and worthwhile.