Kyle answers the questions:

 

• What should you say in your ads?
• What are the crucial parts of an ad?
• What is a headline?
• What is a description line?
• What is the purpose of a description line and ad extensions?
• How many headlines are allowed in an ad?
• How many description lines are allowed in an ad?
• What is the main purpose of an ad?
• Should having phone calls be the goal of your ads?
• Can your headlines push people away from your ads?
• What words must a good description line include?

 

Episode resources and transcript: https://googleadsstrategy.com/what-should-you-say-in-your-ads/