James Dooley sits down with Mads Singers to explain how business owners should identify the exact skills needed when hiring for new roles. The discussion focuses on defining the single core skill that delivers return on investment, rather than hiring generalists who are average at many tasks. Using technical SEO and sales as examples, Mads explains how to design roles around outcomes, build processes before hiring, and remove founders from tasks that consume time but add limited value. They also explore how delegation, responsibility ownership, and external validation improve hiring decisions, and why clarity around skills, processes, and accountability is essential for scaling teams without friction.